Top Ultracasual Games Performance in New Zealand, Q2 2025

In the second quarter of 2025, the ultracasual gaming market in New Zealand saw varied performances among the top applications across a unified platform. Here's a detailed look at the trends from Sensor Tower's data.

PlaySlime:Slime Simulator Game by Slime Simulator Studio showed a consistent revenue pattern, with weekly earnings fluctuating around $160 to $170, peaking at $201 in the final week of June. Downloads experienced a decline from 229 in mid-April to a low of 69 in early June, before slightly recovering to 122 by the end of the quarter. Active users remained stable, hovering around 1.5K, closing at 1.5K as well.

Perfect Tidy from ABI GLOBAL LTD. observed a dip in revenue mid-quarter, starting at $148 and ending at $144. Downloads were highest at the beginning with 2.9K in mid-April, gradually decreasing to 1.3K by quarter's end. Active users saw a notable increase in April, reaching over 10K, before reducing to around 6.9K by June.

Fluid Simulation by Pavel Dobryakov maintained a low but steady revenue stream, peaking at $70 in late May. Weekly downloads showed minor fluctuations, peaking at 54 in late May. Active users remained relatively stable throughout, ending the quarter with 128 users.

Diamond Painting ASMR Coloring developed by Crazy Labs, experienced a decline in revenue from $103 in early April to $31 by the end of June. Downloads displayed a similar trend, with a peak of 120 in early June. Active users increased in late May, reaching 236, before ending with 217 in June.

World of Slime Simulator Games by Solid Apps INC showed minimal activity. Revenue peaked at $51 at the start of the quarter, while downloads and active users remained low, ending with only a handful of users and downloads.

These insights, provided by Sensor Tower, highlight the dynamic nature of the ultracasual gaming market in New Zealand. For more detailed analytics, visit Sensor Tower's platform.